The name Franck Muller Replica has been listed in the Guinness Book of Records since 2008 as the brand that created the Aeternitas Mega 4, currently the most complicated wristwatch in the world, but it is also known as the rebellious boy of watchmaking. Curiously, it was the last of the major brands in the industry to have a website, and to this day (again by choice) it does not have an official presence on any social media.

After participating in the SIHH watch show only in the early 1990s, it has never participated in Baselworld; since 1998, it has organized its own show, called WPHH, which takes place in its atelier in Genthod, in the hills surrounding Geneva.

Franck Muller has always forged the most original and ingenious partnerships, such as the one launched last January 9th.

In the beating heart of Dubai, a city renowned for its myriad extravagances, amidst dizzying skyscrapers and futuristic constructions, a new architectural masterpiece is about to rise that promises to redefine the concept of luxury living: the Aeternitas Tower.

This tower, rising an impressive 450 meters, is not only destined to become a new symbol of Dubai’s urban landscape, but also a tribute to the art of luxury watchmaking, to which Franck Muller continues to dedicate so much.

The tower is more than four times taller than London’s Big Ben and is just 22 meters short of being the tallest residential building in the world. Its imposing façade, crowned by an enormous 40 x 30 meter clock face, will be visible from a distance of six kilometers.

Imagine: the face of a Franck Muller watch transformed into a habitable structure. ASK FOR INFORMATION.

Every detail of the Aeternitas Tower has been designed to reflect the brand’s philosophy: from the use of precious materials like polished metals and crafted marble, to the obsessive attention to even the smallest aesthetic detail. It is a livable work of art, a monument to excellence in watchmaking and architecture.

In this celebratory work of luxury, each apartment is a jewel designed to offer an unprecedented living experience, where Haute Horlogerie meets unparalleled living comfort.